ScarfCashmere industry is considered to be textile and garment industry of the most special and most high-end industries. For such a special high-end industry, promoting the development of what is an important factor? My answer is: the value of brand management. Why should pay attention to the value of brand management? We can see from the cashmere industry value chain analysis of every aspect of the one by one. If we cashmere industry value chain into cashmere goat breeding, processing of raw materials acquisition, sale, spinning and dyeing, processing, production, import, export and wholesale, retail brands, such as links, we find that this is the retail brand as a whole cashmere Value chain's most profitable segment, while the link is also working on the business requirements of the highest, most competitive segment. After nearly 10 years of development, China's cashmere products is at a retail upgrading and re-establish the pattern of sales period.
Brand management is the value of the cashmere industry is an inevitable trend. First of all, the cashmere industry in China entered a mature stage, the growth of resource constraints, can be expected in the future cooperation between the industry chain will be replaced by a vicious internal competition between brands will be replaced by a price war. Second, the prices of brand management to the development of the industry into the premise. Industry consolidation is inevitable trend to the brand logo for the group, and the concentration of intensive development is the inevitable direction. After a highly competitive environment, enterprises in order to better adapt to survive, is bound to a joint initiative, through mergers and acquisitions or strategic partnerships to build major brand groups, the realization of capital, production capacity, technology, human resources, customer resources complement each other Share, the realization of large-scale operation and industrialization of production, in order to complete industry chain as a whole to participate in market competition, the industry as a whole so as to play advantage. Third, at present, China is not a lack of brand cashmere business, but the vast majority of the so-called brand simply can not enter the consumer's memory. According to incomplete statistics, the domestic market has more than 180 brands of cashmere, the top 10 brand's market share reached 90% of the market concentration is very high, cashmere brand companies have a direct impact on the development of Chinese cashmere industry's healthy development.
At present, Chinese cashmere brand value is through changes in management, many enterprises from cashmere and focusing only on sales and channel attention to the brand, products and culture to combine; some enterprises to strengthen the communication with consumers, through effective means to enhance the well-known brand And reputation.
Brand management is the value of the cashmere industry is an inevitable trend. First of all, the cashmere industry in China entered a mature stage, the growth of resource constraints, can be expected in the future cooperation between the industry chain will be replaced by a vicious internal competition between brands will be replaced by a price war. Second, the prices of brand management to the development of the industry into the premise. Industry consolidation is inevitable trend to the brand logo for the group, and the concentration of intensive development is the inevitable direction. After a highly competitive environment, enterprises in order to better adapt to survive, is bound to a joint initiative, through mergers and acquisitions or strategic partnerships to build major brand groups, the realization of capital, production capacity, technology, human resources, customer resources complement each other Share, the realization of large-scale operation and industrialization of production, in order to complete industry chain as a whole to participate in market competition, the industry as a whole so as to play advantage. Third, at present, China is not a lack of brand cashmere business, but the vast majority of the so-called brand simply can not enter the consumer's memory. According to incomplete statistics, the domestic market has more than 180 brands of cashmere, the top 10 brand's market share reached 90% of the market concentration is very high, cashmere brand companies have a direct impact on the development of Chinese cashmere industry's healthy development.
At present, Chinese cashmere brand value is through changes in management, many enterprises from cashmere and focusing only on sales and channel attention to the brand, products and culture to combine; some enterprises to strengthen the communication with consumers, through effective means to enhance the well-known brand And reputation.